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“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.”

— George Bernard Shaw

After several years of experience in the visual communication field, working as Graphic Designer, New Media Designer and Art Director for LCD first, and later for DIESEL, in 2007 Luca Marchettoni (AKA Vincent Moro) founded Blumagenta Creative Studio. In the past 20+ years, Luca had the opportunity to develop many challenging creative projects, on a wide range of media, for several interesting clients, including Leo Burnett, Blumarine, Hugo Boss, BWIN, H-ART, Greenpeace MobLab, Wrangler, Ocean Futures Society

He has achieved some important recognitions, including: a Silver Lapis from the Art Director Club for Editorial Art Direction, two Favorite Website Awards and an Interactive Key Award from Media Key. Luca works have been featured in some of the most relevant magazines in the field, such as Art Lab, Linea Grafica, Born Magazine, Ninja Marketing and published on several books Graphic Design, edited by Die Gestalten, De Agostini, Happy Books, Rotovision and many others.

“… Besides his creative talent and his know-how, during these years Luca has also shown great project managing skills taking care of the entire development process of many projects: from the creative brief, to the photo shooting, directing multidisciplinary team, agencies, freelances and artists…”

Antonella Viero – Head of Communication – DIESEL Spa 

“… For the renewal of our websites (Blufin, Blumarine, Blugirl and Anna Molinari) Blumagenta has presented a project we choose for the clarity and immediacy of the info architecture and the usable, friendly navigation interface. The project has been conceived with a deep knowledge of the media. Blumagenta’s expertise has made possible a precise and punctual development of the whole project. We are very satisfied with the collaboration…”

Marcella Scaravelli – Head of Communication – BLUFIN Spa